Help your children manage & regulate their emotions! Shop all products here!

We help Children

Manage Emotions

Brain-based tools that are
as fun as they are effective

Four steps to emotional regulation

“The greatest gift you can give a child is the awareness of what happens inside of them and how to manage it. Then, anything is possible.”


Identify the Feeling


Rate the Intensity


Name the Trigger


Choose a Strategy

Here's how we can help:


Help your child learn the 4 steps to emotion regulation through our developmentally appropriate books, cards and poster. Learn powerful tools for parenting, counseling and educating children through our brain-based guidebooks and manuals.


Children build emotional muscles through repetition. Implement our brain-based strategies daily to help children build awareness, resilience, and become capable of handling anything that comes their way.


We provide online and in-person trainings to schools, parent groups, individual parents and caregivers and yes, even kids! All classes are led by our founder, Allison Edwards, and are tool-focused so you will walk away with strategies you can implement immediately.

Featured Products

  • Worry Says What? Resource Bundle

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  • Beat, Beat, Thump. Resource Bundle

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  • Marcy’s Having All the Feels Resource Bundle

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  • How to Crack Your Peanut Resource Bundle

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About our Founder

Allison Edwards, LPC, RPT

Allison is the founder and owner of All the Feels Company. She is a Licensed Professional Counselor and Registered Play Therapist and has spent the past 20 years helping children manage emotions. She received a Counseling Degree from Vanderbilt University and has experience as a classroom teacher, school counselor, psychotherapist and Vanderbilt University professor.

 She is the author of seven books and speaks nationally and internationally helping counselors, parents, educators and administrators learn valuable strategies to help children manage emotions.